RMB appreciation is the inevitable trend or how much is another matter. But no matter how many liters are will put pressure on China’s foreign trade enterprises. How to deal with RMB appreciation has become a serious consideration of foreign trade enterprises have a strategic issue.
G20 Finance Ministers and Central Bank Governors meeting today (April 23, 2010) held in Washington, many large international funds in time for senior officials prior to selling dollars G20, the RMB appreciation pressure on the issue it may be.
RMB appreciation, no matter how many liters are will put pressure on China’s foreign trade enterprises. March 21, 2010, Minister of Commerce Chen Deming in Beijing for the “Washington Post” said in an interview with Xinhua, China’s export enterprises, the average profit of only 1.77%, which means that as long as the yuan against the U.S. dollar a little bit, the Chinese export enterprises loss of profits, no profits, companies how to “play”? ! Even some of the real profits of foreign enterprises may not Minister Chen said that the average profit margin so low, but could not stand the pressure of RMB appreciation.
Foreign trade enterprises to cope with the appreciation of the RMB is bound to pressure? Habitual ways of thinking should under no more than three: to increase production and sales. However, excess global capacity in general context, such efforts would be ineffective way, because when we all take this way, the competition will inevitably become more intense, the result is to further reduce profits. Second, some people advocated by the “process reengineering” to reduce production costs. However, the effect of this approach is the people questioned, because the “process reengineering” not only to spend a lot of money, but also to bear the expected results may not only fail but “process chaos” of risk. Third, development of differentiated products. This is indeed a good choice, because at least in theory, develop differentiated products can increase the profitability of space and Sell Opportunities. However, this is an effect on the following scenarios will be better.
I think that the foreign trade enterprises should pressure of RMB appreciation is the best way to start the domestic market Marketing . Foreign trade enterprises in specific industries have a certain degree of product design, manufacturing capabilities, and already have a good supplier of resources, even if there is no pressure of RMB appreciation, it should also consider using the ability to develop the domestic market. Development of the domestic market will help to strengthen the foreign trade enterprises in R & D, production and supplier relationships, which in turn would help foreign companies to do better in foreign trade business.
In the presence of RMB appreciation pressures, the foreign trade enterprises to foreign trade and domestic trade, “walking on two legs” strategy (one leg is a trade, one leg is domestic, interactive two legs forward) at least can create three kinds of direct advantage, with these three advantages, it can effectively respond to a series of Renminbi appreciation of the potential problems:
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