Most people who have built their websites and understand the importance of search engine optimization are content with just page rankings and traffic. This is not the end of the road because having great traffic and visitors alone may not translate into desired volume of business. Ultimately what counts is the business a website is able to generate and to create a steady revenue stream for the business.
Once the visitor is there and going over the content, you want him or her to perform certain action while there. This action is already predetermined and an inducement for the visitor to get involved. Just surfing into your website, spending a little time and then moving away will not serve the purpose. Therefore you have to have something in your website to lure the visitor into taking action. When more and more visitors start taking your desired action while exploring the website, your conversion rate starts to climb and the percentage of conversions to visitors begins to show impressive growth.
Each website may have different goals and objectives and some may have multiple goals to be achieved. The nature of a website determines the goal and action function. Informational and reference websites would love to have a long list of newsletter subscribers and would like most visitors to sign up for one. Business to business websites are interested in sales and business inquiries from visitors. Auction websites are actively looking for membership to the website, so that they can build up their auction base and earn more revenue. Same goes for social networking sites which can earn top advertising dollars once their registered users base becomes substantial.
You spend good money in building your website and invest even more to keep it up there. Conversion rate optimization will maximize your return on investment. To get the most out of your website investment, you simply cannot ignore the power of conversion rate optimization. When conversion rate optimization starts to show results, the acquisition cost per customer begins to fall off. Obviously, this gives more profit and an edge over your competitors. While your competitors are plain happy with traffic but wonder why the visitors simply click away, you can happily lead your visitors up the path you want them to take. Even though you may have lesser traffic, but if it gets converted into business, you have made it compared to those who only have huge traffic but no business worth their dollar.
Once your existing website has established a good conversion rate, you can consolidate and build upon your success by spinning off another and yet another website offering varied products which link back to your star website. This will take your business off on a higher plane and help you expand even more, leaving the competitor languishing behind.
The single most and extremely important step that you can take after putting up a great website is to concentrate and work on conversion rate optimization, if you want your website to make profit and achieve its goals.
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When we think about email services at the later part of 90s, MS Exchange will come to mind quickly. It is a very user friendly application with regard to email communication over the internet. It is very easy to set up a profile even a layman can do and its functions are to be appreciated the way it is made so simple.
It was Microsoft’s another innovation in the email/groupware solutions for the users of different operating systems. The features of the Exchange include Mail Box size, Basic Anti Virus, Basic Anti Spam, Encrypted Email (SSL), Blackberry, Exchange ActiveSync, GoodLink, Daily Backup, Email Archiving, Fax Services, Web Interface, Microsoft Gold Partner, Exchange 2003 hosting, Exchange 2007 hosting, Outlook Version supported, SAS70 certified (The SAS 70 was developed by the American Institute of Certified Public Accountants (AICPA) as a simplification of a set of criteria for auditing standards originally defined in 1988) service such as hosted data centers, 24×7 telephone support, Contact Lists, Address Books, Calendars, files, Folders, Task, etc. and it is very convenient to share them among the users, but those features mostly depends on the hosting provider. Also, all the functionality of Microsoft Outlook is immediately shared between the users and if you are ready to pay some extra rates such as applying for number of mail boxes, which are also available in different sizes. For example, one famous host offering 1 mail box for $ 12 and if the size of mail box is 1GB it will be for $ 10 per month and if it is of 4GB size then the rate will be reduced to $ 15 per month. If the number of mail boxes are more than 5 then there will be special discount and other offers.
Likewise there is pricing for mailbox per device such as Blackberry, Exchange ActiveSync, GoodLink, Enhanced Antivirus, Enhanced AntiSpam, etc. and there are some extra features with pricing such as Email Archiving for $ 10 per mail box, Fax Services without charges and Sharepoint for $ 30 per month, etc.
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For the Czech Republic, the June 20 date was a memorable day, in the Czech Republic, Chairman of the Board Cai Kaijian Holdings, Inc., general manager of sewing machines in the Czech Republic and Germany, KSM Li Jui-yuan, chairman ThomasMller launched in the Czech Republic together with the KSM co-production of the first computer embroidery machine (FB200). At the launch event by the German technical experts, field test, the main technical indicators have reached international advanced level of similar products.
It is understood that a partner in the Czech Republic – Germany KSM Inc. (formerly Bedford Embroidery Factory) has more than 145 years of professional embroidery machine manufacturing process, excellent R & D team, modern factories and more than 130 countries and regions throughout the complete after-sales service system, production and sales of hundreds of consumers with different needs can be adapted to multi-embroidery machine. According to KSM’s chief technical experts in Germany said the successful development of this embroidery machine in terms of appearance, or the core skills are absorbing, has a dozen patents world-class art, is a real “high-capacity, high speed, multi- function “of the new embroidery machine.
This product is in the Czech Republic and Germany KSM lasted nine months, the first co-developed flat-panel high-speed computer embroidery machine (FB200), can store 240 patterns have 350 million doses of the large internal memory, compared to the same machine-made High 2-2.5 times as high as 1300 per minute rate of needle embroidery is similar products record high, has now made the same unmatched high-speed models. In addition, the unique design of double high-capacity Hook, Line shuttle will double the capacity of storage lines, lines which could achieve savings of 50% when the shuttle for-line machine dead time, thereby enhancing the productivity of 10%.
The machine also uses a large screen LTD-LCD display, while a break detection, automatic lubrication, input and output, human power, vibration and mute functions. Threading system and its unique pattern scaling, rotation, combination of functions can be created by stringing break failure to achieve the most nine kinds of patterns of free combination, especially for sections of the clothing, shoes, hats, tablecloths and trademarks continuous embroidery embroidery work.
The past two years, as China accelerated the pace of industrial upgrading clothing, sewing machinery industry in China as an important category — embroidery machine industry developed rapidly. According to incomplete statistics, computerized embroidery machine in the world market, domestic embroidery machine has accounted for 70% of world production, almost occupied, the low-end market. Widely considered the industry, domestic and foreign computer embroidery machine than similar models, the timber in the mechanical structure, precision, process control systems level and there are still gaps, most preferred brand-name apparel manufacturer. This severe market conditions prompted the Chinese sewing machinery manufacturing enterprises must rapidly increase R & D capabilities, and constantly create a smart, multi-function, low noise, energy saving and environmental protection advantages of products to meet market demand, with good cost performance to seize the seam system equipment, high-end market, the progressive realization of “making power” dream.
As a domestic sewing machinery industry leader, in the Czech Republic already aware of the problem. After a long period of research and market analysis, with its strong technical research and development, in October 2005 the first introduction of Germany advanced embroidery machine manufacturer KSM’s manufacturing process, to hire a senior German sewing industry experts, and set up for this purpose Research and Innovation Group of the embroidery machine, but he has no money in delivery of specialized technical personnel over to Germany for training. Then, for the current international footwear industry, garment processing and the actual needs of developed, introduced a sophisticated and useful computer embroidery machine (FB200). Cikuan embroidery sewing machine industry in China is not only filled in the history of high-speed computer embroidery machine blank, also marks the Czech companies are gradually extending to the sewing machine industry products higher in the field.
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Product manufacturing has a long history, with a strong foundation, the Czech Republic has become the most important manufacturing sector. The wide range of products,
Including the power
Machinery and equipment
(Steam turbines, combustion engines,
, Nuclear reactor, etc.), special machinery (agriculture, forestry, engineering,
, Food processing machinery, etc.), metal processing machinery (
And processing centers, etc.),
Industrial machinery and equipment (pumps,
Etc.), office and automatic data processing equipment, home
Devices, transportation equipment. Mainly in the Czech State, South Moravia, Brno, Prague and Pilsen areas.
Present, various mechanical devices such as the Czech Republic
, Machine tools, power equipment, mining equipment, transportation equipment, environmental equipment, rail vehicles, ultra-light aircraft, etc. In many developed and developing countries have substantial visibility.
(A) of the automobile industry
1, industry overview. Automobile industry has been the pillar industry of the Czech economy, and promote the economy in recent years and strong growth in exports. Currently, the automotive industry’s 100 most important enterprises in more than 40 in the Czech Republic
The establishment of branch offices.
2003 the year the Czech Republic produced 448,000 vehicles in 2004, 451,000 vehicles were produced, their
67 531, export 391 000. The Czech government is expected, the Czech car production will soon be doubled. 2003 Czech automobile
Production increased by 25%, many foreign parts manufacturers use the Czech investment incentives and cheap labor force of high-quality plants in the Czech Republic.
2003 in the Czech automotive industry’s total sales revenue reached 11.4 billion U.S. dollars, ranking first in the manufacturing sector, including vehicle and engine sales of 5.301 billion U.S. dollars, spare parts sales of 5.902 billion U.S. dollars, employment number of 9.1 million people.
2, import and export. The Czech automotive industry has a strong
Capacity and export capacity, in the past six years has been maintained
Surplus. Automotive exports in 2004 totaled 10.332 billion U.S. dollars, up 21%; imports totaled 6.244 billion U.S. dollars, up 15.7%; trade surplus reached 4.088 billion U.S. dollars. Germany is the Czech Republic’s largest trading partner, exports to the German automobile industry’s total exports accounted for 38% of total car imports from Germany and 50% of total imports, followed by other export target countries Slovakia, France, Britain, Poland, Spain, Austria .
3, domestic consumption and investment. The domestic auto industry products in 2003 was 7.968 billion U.S. dollars sales revenue, an increase of 14.2% over 2002, of which. Vehicle and the engine was 4.028 billion U.S. dollars, spare parts for the 3.791 billion U.S. dollars. 2003, auto industry investment 7.994z dollars, of which 645 million U.S. dollars for the purchase of advanced equipment and reconstruction and extension of existing production facilities on. Many foreign companies have chosen the Czech Republic as part of its investment in the development of the land, and some companies use the Czech government’s R & D centers in the Czech Republic and strategic service centers preferential policies, will bring its production plan the Czech Republic. Czech Republic is the automobile industry in 2002 to attract investment in the European country with the largest, accounting for 48% of new investment projects share. Among them, Japan, Germany, the Netherlands a substantial increase in investment.
4, the industry outlook. At present, the Czech Republic produce 450,000 cars a year
The sales volume is 146. An average of 2.8 people per car, the government’s goal is to 2.4 persons per 2010 car, and the recovery of 280 000 vehicles scrapped. Czech Republic since 2005 to implement more stringent Euro 4 standard, more than 60%
Have access to environmental system certification. Czech Republic
Dependence on the EU will be further enhanced.
(B) of the shipbuilding industry
1, industry overview. Shipbuilding industry is a relatively small Czech manufacturing sector. Shipbuilding products and services in 2003 24.5 million U.S. dollars sales revenue, up 66.8% over 2002.
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RMB appreciation is the inevitable trend or how much is another matter. But no matter how many liters are will put pressure on China’s foreign trade enterprises. How to deal with RMB appreciation has become a serious consideration of foreign trade enterprises have a strategic issue.
G20 Finance Ministers and Central Bank Governors meeting today (April 23, 2010) held in Washington, many large international funds in time for senior officials prior to selling dollars G20, the RMB appreciation pressure on the issue it may be.
RMB appreciation, no matter how many liters are will put pressure on China’s foreign trade enterprises. March 21, 2010, Minister of Commerce Chen Deming in Beijing for the “Washington Post” said in an interview with Xinhua, China’s export enterprises, the average profit of only 1.77%, which means that as long as the yuan against the U.S. dollar a little bit, the Chinese export enterprises loss of profits, no profits, companies how to “play”? ! Even some of the real profits of foreign enterprises may not Minister Chen said that the average profit margin so low, but could not stand the pressure of RMB appreciation.
Foreign trade enterprises to cope with the appreciation of the RMB is bound to pressure? Habitual ways of thinking should under no more than three: to increase production and sales. However, excess global capacity in general context, such efforts would be ineffective way, because when we all take this way, the competition will inevitably become more intense, the result is to further reduce profits. Second, some people advocated by the “process reengineering” to reduce production costs. However, the effect of this approach is the people questioned, because the “process reengineering” not only to spend a lot of money, but also to bear the expected results may not only fail but “process chaos” of risk. Third, development of differentiated products. This is indeed a good choice, because at least in theory, develop differentiated products can increase the profitability of space and Sell Opportunities. However, this is an effect on the following scenarios will be better.
I think that the foreign trade enterprises should pressure of RMB appreciation is the best way to start the domestic market Marketing . Foreign trade enterprises in specific industries have a certain degree of product design, manufacturing capabilities, and already have a good supplier of resources, even if there is no pressure of RMB appreciation, it should also consider using the ability to develop the domestic market. Development of the domestic market will help to strengthen the foreign trade enterprises in R & D, production and supplier relationships, which in turn would help foreign companies to do better in foreign trade business.
In the presence of RMB appreciation pressures, the foreign trade enterprises to foreign trade and domestic trade, “walking on two legs” strategy (one leg is a trade, one leg is domestic, interactive two legs forward) at least can create three kinds of direct advantage, with these three advantages, it can effectively respond to a series of Renminbi appreciation of the potential problems:
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